A Campaign for a Decentralized Non-Profic to Unify the Working Class

Take Back Tomorrow is a decentralized organization aimed at creating solidarity between the left and the right within the working class, attempting to shift the focus from culture war issues, towards the larger threat of wealth hoarding and fascism caused by the ruling class.
The challenge was to create accessible and understandable graphic elements that would avoid polarizing the general public, while bringing energy and awareness to important issues surrounding wealth inequality in Canada.
The logo acts as a recognizable and compelling image used to spread the over-arching message of the organization, while the colours of the campaign, vivd orange and deep blue, represent the unification of the left and right of the working class. These colours also work to create an emotional response by way of their contrast and vibrancy.