A Campaign for a Decentralized Non-Profic to Unify the Working Class
Take Back Tomorrow is a decentralized organization aimed at creating solidarity between the left and the
right within the working class, attempting to shift the focus from culture war issues, towards the larger
threat of wealth hoarding and fascism caused by the ruling class.
The challenge was to create accessible and understandable graphic elements that would avoid polarizing the
general public, while bringing energy and awareness to important issues surrounding wealth inequality in
Canada.
The logo acts as a recognizable and compelling image used to spread the over-arching message of the
organization, while the colours of the campaign, vivd orange and deep blue, represent the unification of the
left and right of the working class. These colours also work to create an emotional response by way of their
contrast and vibrancy.