A Comprehensive Development of a Publication From Print to Web

Heavy Hand Periodical is a Magazine and Website dedicated to elevating and popularizing the art of hand painted signage and sign painting culture.
The challenge was beginning with a print publication, developing the aesthetic and content, then taking that content and converting it to a digital format for web distribution.
First, we developed the magazine around the idea of highlighting local talent and businesses that support them, with interviews, product placements, and compelling photography. From there, we developed a mobile site which allows users to find, explore and even hire painters from different cities around the country.
We developed a feature that allows users to use a map to search for local sign painting attractions near them, see reviews about supplies they may need, or may have trouble finding, and then lastly developed that mobile site into a full desktop version for more involved exploration of the material.